Planteray (Formerly: Plantation) – Rum
Planteray – Rum in All Its Diversity
Rum is one of the most versatile spirits in the world. This realization shaped Alexandre Gabriel, the founder of Planteray. As the Master Blender of the renowned house Cognac Ferrand, he once sold old cognac casks to overseas distilleries—thus discovering his passion for this multifaceted spirit. He was particularly captivated by the fact that each region and island, influenced by climate, soil, and traditional distillation methods, produces rums with a unique character.
Out of this enthusiasm, Planteray was born—originally under the name Plantation. What makes the brand so special is not just a passion for rum but also Alexandre’s expertise. Care, patience, and decades of experience form the foundation for distillates of unparalleled quality.
Planteray – A Synonym for Perfection
But excellence alone is not enough to make a name in the world of outstanding spirits. Planteray represents the relentless pursuit of perfection, the vision of capturing the entire spectrum of rum, and the drive to continuously set new standards. This quest for innovation is at the heart of the brand.
The renaming from Plantation to Planteray is far more than a simple rebranding—it marks the beginning of a new era. The name phonetically echoes terms like “Terra” and “Terroir,” emphasizing the natural origins of rum. At the same time, it underscores the commitment to sustainable agriculture and the ambition to achieve carbon neutrality in the long term.
Planteray Rum – Discovering Its Full Diversity
Even though the name has changed, the essence remains untouched: The quality and craftsmanship behind each rum. Alexandre Gabriel continues to lead the brand with his unparalleled expertise, crafting exceptional releases for connoisseurs and enthusiasts. While the philosophy continues to evolve, the dedication to outstanding rums remains unwavering.
Planteray remains true to its diversity: from Jamaican rum like the distinctive Canerock, to the deep and complex Original Dark Barbados & Jamaica, to unique compositions like Sealander, whose origins span not only Barbados but also exotic destinations like Mauritius and Fiji. For those who want to experience Planteray’s diversity in a special way, the exclusive Experience Artisanal Rum Sampler offers a curated selection of exceptional releases.
